S U S T A I N A B I L I T Y | What does this stand for at Joslin?
Designer Elinor Joslin believes the Fashion Industry as it currently stands, is a cycle of planned obsolesce, planned waste and planned pollution.
From soil degradation due to genetically modified cottons and heavy pesticide use, waterway pollution from chemicals used in the dying and printing process, exploitation of garment workers that aren’t paid a ‘living wage’, millions of tonnes of clothing sent to landfill each year, micro-plastics in the oceans from synthetic textiles washed in our washing machines every day and worst : the severe carbon emissions from petroleum-based textiles and countless sources along the supply chain cycle.
The fashion industry and fashion model as it currently stands is truly un-sustainable.
For Joslin, sustainability is to value and respect all the processes behind a garments manufacture, to appreciate a design that will provide wardrobe longevity and to have gratitude for the beautiful natural fibres that make up Joslin’s textile choices.
When it comes to being ‘sustainable’ Elinor Joslin believes they still have a long way to come but is committed to improvement with every collection and year that passes and to all further transparency/accreditation as her business grows.
T E X T I L E S
There is no sustainability in synthetic
Joslin uses only fabrications derived from natural compositions in each and every design, synthetics and plastics are only used when there is no natural alternative, or when it benefits the natural composition.
Joslin does not use synthetics or plastics due to their ‘non-compostable’ and ‘micro-plastic’ properties that have profound effects on the planet’s land-fill levels and oceans, and furthermore the negative environmental impact and carbon emissions of producing polyesters and acrylics through petroleum.
Joslin sources textiles and yarns that are high in quality, planet friendly and traceable to the source wherever possible.
In garment production, it is not always possible to avoid synthetics and plastics - buttons, zips and fusing’s for example are the benchmark of standard manufacturing
Elinor Joslin believes that they still have a long way to come. Fabric minimums are a major challenge to small-business Designers. Due to the Fashion Industry's lower demand for sustainable fabrics, pricing and minimum order quantities are in so many cases simply unattainable. As the Joslin business grows, Elinor Joslin is committed to the implementation of dead stock fabrics and GOTs certified cotton.
W H Y L I N E N ?
Naturally occurring from the flax plant, linen flax is one of the most natural fibres in the world. The flax-fibre is sustainable due to no irrigation, no pesticides, no genetically modified organisms, no plant waste, carbon sink, field retting, mechanical scutching, low carbon emissions and biodegradable properties.
Approximately 70% of all Joslin products are made from linen.
Joslin's linen-flax is of traceability to the Normandy region of France, a terroir of excellence for the flax culture. From the field to the scutched fiber, the production is fully traced, which allows a better follow up of the fiber lots quality. The flax is imported into Jiangsu, China where it is spun and then woven into batiste cloth.
* Fabrications and fibres used by Joslin also include ramie, silk and cotton textiles/yarns from traceable origins.
Ramie has similar characteristics to linen, ramie fibres are are sourced from Chinese Nettle, which is native to East Asia. It is naturally growing and biodegradable. Joslin's ramie is grown in China and is spun and woven into ramie organdy and batiste.
E M B O D I E D E N E R G Y + H I D D E N P O L L U T I O N
Embodied energy is the energy consumed by all of the processes associated with the production of a fabrication, from the mining and processing of crude oil or natural resources, to manufacturing, energy used to run factory machines or equipment, water usage, transport and product delivery.
70% or more of Joslin products are made from linen and ramie. Linen uses approximately 90% less embodied energy in its manufacture than polyester -'fast fashion's' most common fabric.
According to Textile Exchange, Polyester accounted for 57.75% of fibre production in 2019, with only a share of 14% of this being recycled. The world urgently needs to lower the usage of fossil fuelled textiles and move towards a textile-to-textile recycling if fossil fuelled textiles are to be of continued use, this will also improve social conditions in waste collection and recycling.
D E S I G N
Enduring design and timelessness
A garment has a manufacturing lifecycle of 12 + months to design, develop and produce, with great cost to the environment. Joslin believes in transeasonal and enduring design elements to give their garments longevity, with the belief that no garment is ever designed to be worn once.
Joslin values qualities such as traditional detailing, natural fabrications and minimalism, in every Joslin garment you will discover signature detailing and multiple ways to style your garment. Collections present timeless colour palettes of optical-white, ivory-white and black that can be worn for seasons, and even years to come.
Joslin’s Signature Collection is a line of pure white and classic black dresses and separates, aesthetically recognisable to the Joslin label and loved by women of all ages and body shapes. Pieces from the Signature Collection are based on longevity and are designed to be cherished for a lifetime.
M A N U F A C T U R I N G
E T H I C S + S O C I A L C O M P L I A N C E
Joslin only works with suppliers and manufacturers that incorporate ethical manufacturing and social compliance.
The Joslin team visits their factories four times a year (pre 2020) to maintain a high standard and ensure safe and healthy working conditions for their makers, Joslin ensures strict Worksafe standards and working hours, with correct rates of pay.
Joslin's suppliers are currently based in Jiangyin and Suzhou in the Jiangsu Province, and Guangzhou and Changping in the Guangdong Province of China.
Because of the complex nature of Joslin's suppliers’ supply chain, it is not always possible for the team to monitor and control the conditions of each individual involved in the production of Joslin products. As Joslin's business continues to grow, the team recognises the importance of being proactive to support the rights of those involved in the manufacture of their garments, and just as importantly, the environmental impact of how the garments are made.
The WRAP Compliance of conduct principles are based on generally accepted international workplace standards, local laws and workplace regulations, and include the spirit or language of relevant conventions of the International Labor Organisation. The Principles encompass human resources management, health and safety, environmental practices, and legal compliance including import/export and customs compliance and security standards.
The WRAP certification program’s objective is to independently monitor and certify compliance with these standards, to ensure that sewn products are being produced under lawful, humane and ethical conditions.
Participating facilities voluntarily commit to ensuring that their manufacturing practices will meet these standards, and further commit to passing along, on their part, the expectation that their contractors and suppliers likewise comply with these standards.
E – C O M M E R C E
There is a significant hidden cost to the environment with online shopping, from plastic carrier satchels, excess branded packaging and carbon emissions from freight forwarding aircrafts to transport online orders and returns.
With this in mind, the Joslin team practices sustainable servicing of their e-commerce business:
Joslin’s e-commerce orders are sent in 100% compostable carrier bags for all shipments to customers worldwide, we purchase our compostable carrier satchels from The Better Packaging Company.
Joslin uses 100% recycled tissue paper (from ) to wrap all orders and 100% recycled card and paper for all branding and invoicing. Joslin avoids excess inner packaging such as boxes for e-commerce in the aid of reducing landfill and virgin paper production from cutting down trees.
All of Joslin’s international e-commerce orders are carbon offset through the DHL GoGreen Climate Neutral shipping service.
R E D U C I N G S I N G L E U S E P L A S T I C
All garments exported worldwide from China come inside 100% plastic bags or poly bags, one of the world's worst hidden uses of soft plastic. Joslin proudly imports all garments into Australia inside 100% compostable plant-based satchels.
The Joslin team works tirelessly to recycle and correctly dispose of all plastic and soft-plastic used by the business, wherever possible the Joslin team finds alternatives to plastic. 100% of the soft plastics used by the Joslin business are recycled weekly by each team member taking turns to deliver our soft plastics to official soft plastic recycling bins, for more information discover REDcycle.