Joslin is an independent luxury fashion brand based in Melbourne, Australia.
Joslin offers accessible luxury imbued with modern sophistication. Designed discerningly with a philosophy that centres around offering high-end design and detailing, natural fabrications and traditional techniques with a simplicity that allows women to feel confident, elegant and above all comfortable.
After a decade long tenure working in fashion design and a lifetime of influence from her artist-parents, Creative Director Elinor Joslin McMahon founded the label in early 2018.
The name Joslin, Elinor's middle name, is also her maternal Grandmother’s first name and a heritage family surname that goes back centuries. The name is of English and French descent with the meaning of fighter.