Joslin is an independent luxury fashion brand based in Melbourne, Australia.
After a decade long tenure working in the Australian Fashion Industry and a lifetime of influence from her artist-parents, Designer Elinor Joslin founded her label Joslin in early 2018.
Joslin’s debut Resort 18 Collection launched in October 2018, with her signature linen dresses catapulting the brand into the Australian market.
Joslin describes her design aesthetic as ‘Romantic styling for the Minimalist Woman’, with Joslin’s collections boasting signature styled ruffles, button detailing, pin-tucking, bodice and smock silhouettes - offering accessible luxury imbued with modern sophistication and elegance.
Joslin is designed discerningly with a philosophy that centres around high-end design and detailing, natural fabrications and traditional techniques with a simplicity that allows women to feel both confident and comfortable.
Collections experiment with both rich and soft colours, and interesting colour combinations that pair with beautiful floral artworks, hand-sketched by Joslin.
Joslin proudly supports the Sustainable Fashion movement and a shift in consumer intelligence towards a more environmentally conscious Fashion Industry and is proud to be a visionary brand in Australia of consciously made event-wear.
The Joslin brand is stocked in over 50 doors throughout Australia and Internationally.
E N V I R O M E N T A L I M P A C T + S U S T A I N A B I L I T Y
"There is no sustainability in synthetic"
Joslin uses only fabrications derived from natural compositions in each and every design, synthetics and plastics are only used when there is no natural alternative, or when it benefits the natural composition.
Joslin does not use synthetics or plastics due to their ‘non-compostable’ and ‘micro-plastic’ properties that have profound effects on the planet’s land-fill levels and oceans, and furthermore the negative environmental impact of producing polyesters and acrylics through petroleum.
Fabrications include Joslin’s signature linen and ramie, both naturally occurring and sustainable compositions due to the flax-plants ‘zero’ waste and bio-degradable properties. Fabrications also include silks, silk-cottons, organic cottons and cotton-based broiderie-anglaise lace and yarns such as cotton-cashmere, merino-wool and recycled cotton-linen.
Joslin sources textiles and yarns that are high in quality, planet friendly and traceable to the source.
R E C Y C L E D P A P E R
Joslin uses 100% recycled tissue paper to wrap all orders and 100% recycled card and paper for all branding, avoiding excess packaging in the aid of reducing landfill used for commercial purpose.
R E D U C I N G S I N G L E U S E P L A S T I C
Joslin use 100% compostable carrier bags for all shipments to our customers, worldwide.
From November 19 onwards, Joslin will proudly import all garments into Australia inside 100% compostable plant-based satchels.
All garments exported worldwide from China come inside 100% plastic bags or poly bags, one of the world's worst hidden uses of soft plastic.
E T H I C S + S O C I A L C O M P L I A N C E
Elinor Joslin only works with suppliers and manufacturers that incorporate ethical manufacturing and social compliance.
Joslin personally visits her factories four to eight times a year to maintain a high standard and ensure safe and healthy working conditions for both the makers and also the merchandisers/pattern makers that manage the Joslin brand's design, development and production. Joslin ensures strict worksafe standards and working hours, with correct rates of pay.
Joslin's suppliers are currently based in Jiangyin and Suzhou in the Jiangsu Province, and Guangzhou and Changping in the Guangdong Province of China.
Because of the complex nature of Joslin's suppliers’ supply chain, it is not always possible for the team to monitor and control the conditions of each individual involved in the production of Joslin products. As Joslin's business continues to grow, she recognises the importance of being proactive to support the rights of those involved in the manufacture of her garments, and just as importantly, the environmental impact of how the garments are made.