IN CELEBRATION OF ITS 5 YEAR ANNIVERSARY, JOSLIN, UNVEILED ITS NEW ‘MAGNOLIA’ INSPIRED RESORT ’24 COLLECTION, WITH A DEBUT AFTERPAY AUSTRALIAN FASHION WEEK (AAFW) 2023 SHOW AT THE CLOVELLY OCEAN POOL.

Gadigal, Bidjigal and Birrabirragal Land.

“I’ve always been drawn to the beach – to the sun, the water, the salt, the sand, and the air. It’s a sacred place where the ocean meets the land – a place to heal and re-energise mind, body, and spirit. The decision to partner with AAFW in 2023 is aligned to the label’s exciting 5 Year Anniversary, and the beachside Show location felt natural. The Joslin woman is full of hope and ready to celebrate the Resort season with collectable pieces that speak to freedom, romance, and endless style.”

- Founding Designer | Elinor McInnes

Unveiled off-site on the scenic promenade adjacent the Clovelly Ocean Pool, JOSLIN’S RESORT ’24 ‘Cirrus’ Collection showcase was
underpinned by romance, joyous colour, timeless elegance, and an alluring holiday vibe. The new Collection’s minimalist mood is complimented by feminine detailing including signature buttons, ruffles, bows, ties, and crochet trims. Traditional voluminous blouson,
smock, fit and flare, and trapeze silhouettes define the Collection, and are complemented by new drop-waist, layered, pinafore and baby doll pieces that speak to comfort, versatility, and effortless style. Inspired by her love of flowers, RESORT ’24 explores Elinor’s favourite fragrant flower – the Magnolia, symbolic of luck and stability. Its majestic form was incorporated into the design process with intricate hand-sketched motifs – these surface throughout the Collection via the designer’s love of traditional broderie anglaise, crochet, and cluney lace. Every elegant detail designed and handcrafted by JOSLIN’S meticulous makers.

“I have forever been captivated by flowers as a design inspiration, but not from a traditional textile printmaking perspective. I’m intrigued by their dimensional form - nature’s composition of layered petals is truly spellbinding. There is something unmistakably feminine about flowers, and as a symbolic motif, the flower has endured the test of time across all cultures."

- Founding Designer | Elinor McInnes

“We felt immensely honoured to have our passion for sustainability recognised via the National Designer Award last year. Joslin's design philosophy has always been centred on creating transeasonal collections that speak to endurance and longevity. -collectable pieces to cherish today and tomorrow, as no garment should be designed to be worn only once. Our textiles, yarns, and raw materials are of natural origin, traceable to the source, and we endeavour to establish mindful partnerships with reputable suppliers, that include European Flax-certified farms. As the business continues to grow, our commitment to preserving the wellbeing of the planet, and creating crucial transparency across the supply chain will remain steadfast.”

- Founding Designer | Elinor McInnes

“Thank you from the bottom of my heart to all our show sponsors, producers, organisers, crew, models and team for without whom AAFW 2023 would not have been possible."

- Founding Designer | Elinor McInnes

Location | Clovelly Pool, Clovelly Beach

Stylist | Karla Clarke

Hair Director | Pauline McCabe for ORIGINAL & MINERAL

Beauty Director | Lara Srokowski for LANCÔME

Producer | Cat Rose

Music Director | Gary Sinclair

Shoes | Crocs

Scent | SŚAINT Cosmic Bang

Event Management | The Known Agency